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A brief overview of 12+ years in digital media: engaging audiences and crafting strategies for global entertainment brands, leading award-winning teams, and championing a culture of curiosity, enthusiasm, innovation, equity, inclusion, and empathy.


Director, Brand Social Strategy
Paramount+ and SHOWTIME

ViacomCBS | 2022 - present

Social Media & Audience Development Lead
Flagship Brand Team (@Disney, @Pixar, @StarWars)

The Walt Disney Company | 2017 - 2022

Social Media Lead, E! News

NBCUniversal | 2013 - 2016

Community Manager

LoveIt | 2012

Interactive New Media Coordinator

EQAL | 2012

Entertainment Media Fellow

GLAAD | 2011

Operations Specialist

Edward Jones | 2008 - 2010



B.A. English, Political Science

Arizona State University


Executive Certificate: Fostering Diversity & Inclusion

Yale School of Management, 2020


The Candidly - personal essays published by the wellness brand for people who sort of hate wellness brands.

E! News - celebrity interviews, social media recaps, and more published at

GLAAD Blog - coverage of LGBTQ+ representation in the media with daily watch guides and editorial columns.

GLAAD Network Responsibility Index Report 2011 - The GLAAD NRI is an evaluation of the quantity and quality of images of LGBTQ+ people, characters, and narratives on television. It is intended to serve as a road map toward increasing fair, accurate, and inclusive media representations.


• Last name pronounced PIER-SHAH-FEE.

• Fluent in English; "introverted teenager" level of proficiency in Spanish; toddler level proficiency in French & Farsi.

• Mom of two boys, which means she can survive on 3 hours of sleep if needed (which is often).

• Weakest member of the Islands Elementary Juggling Club 1996-1998.

• Captain of the Academic Decathlon team in high school: won 1st place in Speech, Interview, and Essay at State. (If they'd given out last place prizes, she would have won that the year that Oceanography was the Super Quiz topic as she has a life-long phobia of deep water.)

• Recovering from Eldest Daughter of Immigrant Parent Syndrome.

• Big fan of examining various identities: INFP, Persian & Mexican, first generation American, queer, millennial, suburban mom, 2w3, Capricorn with Sagittarius moon and Leo rising, etc. 

• Has a framed art print of Carrie Fisher on her nightstand. (It's not autographed or anything, she just really loves her.)

• Loves em dashes almost as much as she loves parenthetical (and uses both—as you can see—excessively).

• Most frequently emojis: 😵‍💫😬😮‍💨🎉🗣

• Party tricks: A+ whistler, can say the alphabet backwards, makes the best G&T you'll ever have in your life.

• Still wants to be Indiana Jones when she grows up.

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